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Brand Messaging Dopamine Hit: how to talk about your business in a way that feels good with Cassie Paton

A note from your host Claire: When you're the expert in your business, and you've been swimming in your own copy for so long, it's so easy to feel like 1) everyone knows what your business is about, you don't have to remind them, and 2) a little bored with it. 
But knowing how to talk about your business in a way that excites you (and gives you dopamine!) is soooo important! 
And that's exactly what Cassie Paton is talking about in this presentation. She does an awesome job of not just explaining why it's important, but also gives really excellent prompts to help you get clear on your own dopamine-inducing brand messaging! 


 

Cassie Paton (she/her)
🔗 Cassie's website

Cassie Paton is the copywriter and brand messaging strategist behind Mettle & Tonic. She helps gutsy entrepreneurs stand out from the sea of same-old and confidently attract more perfect-fit prospects for a business that feeds their joy. Using her TONIC© framework, she helps brands uncover their secret brand ingredient, distill their message, and craft seriously potent copy. Cassie lives near Baltimore, MD, is obsessed with her pitbull Rocco, and is teaching herself to play piano. Come say hi on Instagram at @mettleandtonicco or listen to her private podcast, The Bland Brand Antidote.

  

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